VA Newsday

If you are at all interested in keeping up to date with web marketing trends – specifically “inbound marketing” (attracting traffic and leads) – check out the HubSpot Blog. HubSpot targets marketers and website owners with consulting and applications to maximize the potential for websites and social media to attract self-qualifying leads. From the HubSpot site:

Most small businesses have a website that behaves like their old paper-based brochures, but just sitting online. It is rarely updated, is not given significant visibility by the search engines, has low traffic levels, does not encourage return visits, does not enable/track conversions, etc. What HubSpot does is transform that relatively static website into a modern marketing machine that produces the right leads and helps convert a higher percentage of them into qualified opportunities.

HubSpot offers handy analysis tools that get the conversation started and you thinking about what can be done better to increase targeted traffic. The blog is a must-subscribe, with a wealth of great information, tips, interviews and insights.

Click to visit the HubSpot Blog.

[ad]